Hierarchy of content

The reach and ubiquity of internet and mobile phones have democratized content creation and consumption, and for good reasons. If you think about it, the following simple hierarchy exists for content. The lower you are in this inverted pyramid, the more valuable you are. The higher up you are, the more dispensable you are. Also, … Read more

The Future of ‘Free (with Ads)’

Apps and Services want to make money, and rightly so. After all if there is a product that customers are using, someone needs to pay for all the efforts to build, maintain, enhance and support that product. Typically these products use one of the following monetization models as shown in the picture – While the … Read more