The Ultimate Test of Customer Empathy

Deep customer empathy is an essential skill not just for the Product Managers, but for anyone who is working on creating, selling or supporting a product. You can have lots of data and hence lots of customer insights, but for customer empathy, you have to feel something – feel the problems your customers are trying … Read more

Four simple techniques to become an effective product manager

Effective Product Management is a hard skill to have and a lot has been written about how to excel in this role. You need to be really good at Strategic thinking, Understanding customer needs, Executing really well and Leading and Inspiring cross-functional teams, often without direct authority. All that is true… And a lot more too. … Read more