The Future of ‘Free (with Ads)’

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Apps and Services want to make money, and rightly so. After all if there is a product that customers are using, someone needs to pay for all the efforts to build, maintain, enhance and support that product. Typically these products use one of the following monetization models as shown in the picture – While the … Read more

The Ultimate Test of Customer Empathy

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Deep customer empathy is an essential skill not just for the Product Managers, but for anyone who is working on creating, selling or supporting a product. You can have lots of data and hence lots of customer insights, but for customer empathy, you have to feel something – feel the problems your customers are trying … Read more

Product Managers need to think of Quality as a Feature

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One of the primary jobs of a product manager is to define detailed requirements for features. If you are following Agile methodologies, you write Epics and User Stories and Acceptance criteria and all that fun stuff that constitute feature requirements. But what requirements do you write for Product Quality? As a product manager owner, do … Read more

How LinkedIn can disrupt the Recruitment industry

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I recently watched Intuit’s inspirational founder Scott Cook sharing the vision of some of the top companies like Google and Amazon. The vision of Google search is not just to deliver the best results, but The Result. As long as there is a page with a set of results, they think they have more work … Read more

Four simple techniques to become an effective product manager

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Effective Product Management is a hard skill to have and a lot has been written about how to excel in this role. You need to be really good at Strategic thinking, Understanding customer needs, Executing really well and Leading and Inspiring cross-functional teams, often without direct authority. All that is true… And a lot more too. … Read more