YouTube’s excessive push for subscription

In the good old days, YouTube was free and all content was actually free with some occasional Ads. But of late they have been pushing the customers too hard into their Subscription service and if you do not, then the amount of Ads shown is just getting insane. Let’s take a look at their journey. … Read more

Covid like Virality for apps

Virality has been a common term for quite some time now. Every now and then we see new products and apps becoming ‘viral’ and everyone starts using it. It also applies to content (perhaps more to content than to apps) such as a blog post, a photo, or a video. Either way the key concept … Read more

The Future of ‘Free (with Ads)’

Apps and Services want to make money, and rightly so. After all if there is a product that customers are using, someone needs to pay for all the efforts to build, maintain, enhance and support that product. Typically these products use one of the following monetization models as shown in the picture – While the … Read more